YOU ME publishes guidebooks for KIPO concerning the Protection of International        Intellectual Property Rights KIPO recently selected YOU ME to publish a series of guidebooks covering topics concerning the ways in which IP rights are protected abroad, and how such protection could be used in South Korea to further improve the IP system. The research undertaken and results were as follows: "The Protection of International IP Rights"(Japanese edition) Research Period: May 29 - August 31, 2006 Responsible Attorney: Mr. Won-Il Lee Researchers: Patent Attorneys Mr. Hyun-Suk Choi, Mr. In-Han Kim, Ms. Seung-Hee Kang, Mrs. Jae-Yeon Jui Contents: In-depth information regarding the Japanese Patent, Utility, Design and Trademark systems, trial procedures, and the effects of IP rights when expanding businesses abroad. For further details, this guidebook can be found at http://copi.kipo.go.kr. "Analysis and Issues of the United States Trademark Law and System" Research Period: April 11 - July 9, 2006 Responsible Attorney: Mr. Tae-Yoon Kim Researchers: Patent Attorneys Mr. Hyun-Suk Choi, Mrs. Chin-Hi Kim, Mr. Bong-Young Lee and International Attorney Mr. Hunjoon Kim Contents: This publication comprises nine different sections focusing on the US trademark system and the concepts that are absent from the Korean trademark system. Particular issues include the enforcement of Tradedress in the US as well as geographical location as an indicator of trademark ownership. As a whole, this publication provides valuable insight into the pros and cons of the Korean trademark system. "Research into the present state of IP infringement in China" Research Period: April - June 2006 Responsible Attorney: Mr. Dong-Gyun Kim Researchers: Patent Attorneys Mr. Won-Suk Oh, Ms. Jin-Hua Cui, Mrs. So-Jung Jeon Contents: Data collected from companies which have been party to an infringement as a result of exporting or importing their goods from both Korea and China. The data was collected through questionnaires and by making direct calls to relevant parties. Data was obtained from over 486 Korean and Chinese companies and information was gathered regarding issues such as fees for infringement litigation, the procedures involved and the ways in which intellectual property rights are handled in China. For further details, this guidebook can be found at http://copi.kipo.go.kr. <The Protection of International IP Rights, Analysis and Issues of the US Trademark Law and System, Research into the present state of IP infringement in China>